The good news for businesses is that mobile apps provide a new form of branding & advertising that reaches directly into the pockets of your customers. This new form of branding & advertising via mobile apps is growing fast, and there is no sign of it slowing down in the near future. The first benefit of having a mobile app is that it will appear in the App Stores. This allows your business to gain more exposure and attract new customers through your mobile app. Once your app is downloaded, it stays on the users’ mobile device home screens. This makes your brand always visible on your customer’s home screen and keeps your brand in front of your customers all the time, while they are on-the-go. In addition, this helps your company differentiate from your competitors as only 7% of businesses currently have their own mobile apps. And lastly, your users are more likely to use your mobile app twice as much as your mobile website and spend 3-4 times more time on your mobile app than on your mobile website, helping you drive more loyalty for your business.