If you have a physical store, you are able to serve your customers within the vicinity of your store location. But it doesn’t go much further than that. Additionally, your customers can only be served during your store business hours. With an e-commerce website, there are no limits and instead of serving just your city, the world is your playground and your business is open to millions of potential customers. But that’s not all. Your business can now be open 24 hours a day, 7 days a week, and 365 days a year. Each product page in your online store is like a sales person who doesn’t need breaks or holidays!